As the Real Housewives series has highlighted, beauty enhancing treatments are a "must have" for affluent, attention seeking females (and maybe even a few affluent, attention seeking men too). Allegran holds for the "beauty in a box" Botox treatment worldwide for cosmetic and medical uses. Treatments such as these are an undeniable trend and to own a piece is a must.
Thus the author is going long Allegran (AGN) at $78/share.
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